Soulful Sales Toolkit
TOF · Cold Broad

You have 263 warm Website leads who opted in but did not purchase the tripwire. Retarget them directly to Visibility and Clients ($197). This is the highest-confidence, lowest-risk action available — some leads are already finding and buying this offer on their own (5 sales, 75.5% of all revenue). A dedicated retargeting campaign systematically exposes the rest.

The retargeting creative should bridge the gap explicitly: acknowledge that the lead has the Soulful Sales Toolkit and position Visibility and Clients as the implementation layer — what to do with the strategy once you have it. Short-form video testimonial or a direct 'here's what's inside' format tends to perform well for warm audiences at this price point.

Images C–H were launched on May 19, 2026 and have been live for less than 48 hours. Their current data is not meaningful. No creative decisions should be made until they have had 5–7 days to accumulate data. Turn off any that do not convert after that window.

The plan to evaluate after 5–7 days and turn off non-converters is the correct approach. Allow the system to allocate spend naturally during this period before making any decisions.

Run a new Visibility and Clients funnel as a separate campaign — not a replacement. Use identical targeting (cold broad), the same $75/day budget, and the same creative approach so that the only variable is the funnel itself. Run both for a minimum of 14 days before drawing conclusions.

Compare blended ROAS, not just CPL. If the Visibility and Clients funnel generates a higher CPL but a better ROAS because the offer converts at a higher rate or higher price, it is the superior funnel. The case for shutting down the existing funnel becomes stronger only after 14–21 days of parallel data.

The 49% conversion rate from Landing page views to Initiate checkout is the single largest lever in the existing funnel. Test a simplified opt-in page with a stronger, more specific value proposition tied directly to the Coaches Template Bundle.

A/B test the headline, the lead magnet framing, and the call-to-action copy. Improving this stage from 49% to 60–65% would generate materially more leads at the same ad spend, directly reducing the CPL without any change to the creative.

The Coaches Template Bundle sold only 3 units from 263 leads — a 1.1% tripwire conversion rate. The thank-you page or upsell page should directly answer: 'You just got the strategy — here are the exact templates that let you implement it in the next 30 minutes.'

The offer needs to feel like the natural, immediate next step, not a separate product. The transition from the Soulful Sales Toolkit opt-in to the Template Bundle offer needs to be more explicit.

At the current 4.6% lead-to-purchase rate and $108.67 average order value, the funnel requires a CPL below $4.96 to break even. The current CPL of $10.31 is more than double that threshold. Scaling budget before improving the conversion rate or average order value will proportionally increase losses.

The priority is to improve the post-opt-in conversion rate to at least 8–10% before considering a meaningful budget increase. The two fastest paths: increase the lead-to-purchase rate (from 4.6% → 10%), or increase the average order value by driving more leads to the $197 Visibility and Clients offer.